Fred Meyer Digital Coupons

Objective: Create a scalable HTML digital coupon foundation.

Methods: In–store scenario testing to anticipate customers use. Quick prototype to evaluate the concept and identify possible UX challenges.

Concept and Construction: Fred Meyer needed a digital coupon format for their text–in promotions. After numerous working prototypes, my front–end developers and I arrived at this highly versatile and flexible foundation. By utilizing a minimal amount of pixel based art, the coupons maintain branding standards while being easily modified to address specific needs.

Outcome: The coupons have been successfully deployed, utilized by customers, and accepted without issue at point–of–sales.