Impromptu usability testing at point–of–sales. View the coupons.
Initial screen. Each coupon is listed to allow for immediate viewing.
Each coupon is constructed out of html, with only the bar code utilizing pixel–based art. This allows for easy editing and the smallest file size. The bar code is the largest possible size in order to allow for easy scanning.
During the discover phase we identified obstacles and opportunities.
During the prototyping phase, in–store testing was conducted to determine of the design allowed for easy user comprehension.
Digital coupons developed for the Family & Friends event. These coupons utilized larger pixel based faux “coupon” to match print based collateral.
It’s all about the UX. Digital coupons must be easy to scroll, read, and use as most shoppers will also me managing some form of shopping basket. This emphasis on single–handed use was a primary selling point for the internal clients.
With accoridian functionality, this digital coupon platform represents the first prototype and was used to test both the viability of digital coupons and UX. After testing with numerous individuals, it was determined that the accoridan style made for an overly complex interaction. Regardless of the outcome, this prototype was successful in that it enabled us to provide proof of concept to an internal team. Front–development by Chris Hermann. View the coupons.
Detail of the bar code and disclaimer information on accoridian prototype.