Fredbot 5000 returns to welcome in the 2014 Cyber Sale. This year’s event featured the fist use of digital–only coupons. An extension of these graphics were used for in–store collateral. View email.
This design was created to allow for Leigh Ann’s personal branding to work within the Fred Meyer templating ststem. View email.
Even though Fred Meyer stores sell a nice selection of craft beers, prior to this email series they received no digital marketing support. This design capitalizes on the personal and quirky world of this niche market through hand drawn elements and engaging writing. Eric Howes illustrator. View email.
Bringing new life and energy to the Family & Friends promotion was the primary goal of the 2014 email and print campaign. Featuring the art of Portland based illustrator Leena Podesta, this email has a special mobile adaptive version of the coupons. Fred Meyer design with Kyle Jones. View email.
Prior to this redesign, the Wine Talk email series suffered from poor engagement. By creating a sense of sophistication through design, along with a streamlining of content, Wine Talk was revitalized into a solid preforming email series. View email.
Fredbot was created as a tounge–and–cheek response to Fred Meyer’s lack of online sales platform. Since his creation for this email, he’s become a occasional guest for special events. View email.
Designer Eric Howes’ illustration style made for a memoriable email. View email.
Encouraging susbscribers to update their email preferences while also encouraging them to explore Fred Meyer’s other offerings needed to be clear, simple, and a little fun. View email.
Alaskan’s love their annual tax refund and designer Eric Howes’ illustration plays on the quirckiness of the event. This event specific email illustrates the flexibility of the templating system by alowing for quick change of art to create an entirely new experience. View email.
The ultimate workhorse of the templating system is the weekly ad email. Designed to be flexible enough to handle a variety of different products and promotions, this template can be easily modified to accomidate the variety of offers and promotions. View email.
Special one–off apparel support. View email.
This is the first email of the completely redesigned and restructured multi–part triggered Welcome series—one of Fred Meyer’ most important emails as it represents the first digital customer engagement. View email.