Fred Meyer Growler Station CMS UX, UI, and Design

Objective: Create an on-line menu website with user friendy CMS to support Fred Meyer’s expanding number of growler stations.

Methods: Wire frames and flow analysis to identify functional needs bottlenecks. Quick–and–dirty prototyping to establish features for in-store diplays and mobile viewing.

Concept and Construction: The growing number of Fred Meyer growler stations required an on-line menu to promote their offerings to customers as well as a CMS for store employees to manage their growler inventory.

Outcome: Beer management is far more complex than one would image. Coupled with in-store technological hurdles, the front and back-ends required considerable customization, however, that didn’t keep the team from developing a expandable and intuitive system.