Usability and design analysis of an existing coupon #1 illustrating a poor overall use of design elements and space as well as a lack of information hierarchy.
Usability and design analysis of an existing coupon #2 that illustrating areas of customer confusion regarding sale type and effective dates.
Redesigned coupon outlines how problematic areas of existing coupons were addressed in this new design.
A second example of the redesigned coupons illustrating further design and information refinements.
Base for participant content hierarchy “quiz” which was conducted with eight women participants representing a variety of ages and shopping behaviors.
Results of participant #1’s hierarchy “quiz”.
Results of participant #2’s hierarchy “quiz”.
Results of participant #3’s hierarchy “quiz”.
Comparison between an exisitng coupon (top) and redesigned version (bottom). Both compons use the exact same information in the exact same amount of space. The visual hierarchy—based on participant feedback—is clearly seen in the redesigned version.