Mooi Water Bottle—Neuroeffect & Design

Objective: Design and prototype a water bottle based on user neuroeffect.

Methods: Competitive product survey. Image and name sorting to help map participant reaction to materials, shapes, and names. Word concept association to help prioritize design features. Sketching and 3‐D prototypes.

Concept and Construction: Utilizing feedback derived from a series of tests measuring user reaction to shapes, materials, and colors—neuroeffect—the first two prototypes were created. Based on feedback on the 3-D models, a third prototype was create. Finally, users responses to naming and color were used to make final design decisions.

Outcome: Neuroeffect illustrates that users’ initial reaction to stimuli provide a strong foundation to start the design process. View complete project.