Results of AEIOU analysis.
Results of card sorting exercise where participants were asked to sort exisiting Oregon Pinot Noirs to predetermined adjectives.
Cover of the final study.
For a study such as this, nothing beats first hand observations.
Example of sorting exercise based on hypothetical wine names and bottle closures.
One of the numerous personas created for the project.
Live action experience modeling.
Research book illustrating interview and observation locations.